Infy Brand Equity Quiz elims 2010

Its been a long time since I posted anything on the blog -- posting sets of 5 questions from the Infosys Brand Equity quiz eliminations that I had conducted for them..

It was a pan-India event with the best three teams in the eliminations being sponsored for the Brand Equity quiz. Its a mini brand equity in itself. Brand Equity also happens to be the first quiz that I got sponsorship for from Infosys in 2004 and the first corporate quiz that I had attended.

Question 1

Which Brand gets its name from the fact that it neutralizes acid using alkalis and produces Carbon dioxide gas?

Question 2

FISSME is a Indian Formula for Single Seater Engines that has brought people like narain Karthikeyan into the limelight. First Suggested by Karivaradhan , the engine model and the car design was done by him. Which company engines were used in these Formula races?

Question 3

What was created when the Two Ice Cream shops -- Burt's Ice cream shop and Snowbird Ice Cream merged?

Question 4

Who about what ?

“My sister told me about this competition. I read through their concept notes and knew that I had to create something which is easily recognisable. Any rural person would be able to easily recognise the sun and the fingerprint.”

Question 5

Who is the only cricketer to be chosen as an ambassador for Luxury watch maker Audemars Piguet?

Answers in a couple of days...

The Brand Equity Quiz 2010 schedule , just in case anyone still hasn't seen it

Quizmaster: Derek O'Brien

Bangalore: 5 May 2010
Calcutta: 6 May 2010
Delhi: 8 May 2010
Ahmedabad: 10 May 2010
Chandigarh: 12 May 2010
Pune: 14 May 2010
Hyderabad: 15 May 2010
Mumbai: 17 May 2010
Chennai: 18 May 2010

The Ad Club Hindu Business Line Quiz 2010

The Hindu Business Line quiz is back again and will be conducted by Mitesh Agarwal like last year..

For a review of the blockbuster quiz from last year .. check this link

Teams of 2: Open to All

Corporates can form mixed teams (Entry Fee – 2500/-)

Students can form mixed teams (Entry Fee – 500/-)

Date: April 10, 2010, Saturday

Venue: Hotel Savera, Chennai

Prelims: 1:00PM followed by Finals


On the Spot Entries Allowed but recommend registering in advance


For Further Details, Registration etc please visit:
http://www.adclubmadras.com/bl_quiz10.html

The Obligatory questions: --- Following are a few questions from the Eliminations that I had done for my previous company -- Infosys. Answers will be posted in a couple of days

1. Born in Chicago , Robert Watson , has been described in the book – Hot Flat and Crowded , as one of the best environmental minds in America. A pioneer in the Green Building movement , he founded a rating system that is used across the world. What rating system did he create?

2. The Kuwait Investment Authority was founded in 1953 to manage the financial surplus that arose after the discovery of Oil in Kuwait. What was this – the first of its kind?

3.What is the Arabic word for investment, that recently had an Indian connotation?

4.The original one , taken in 1877 , featuring Occident was lost , which led the person to repeat the experiment. Sallie Gardner was chosen this time and he used 24 cameras which were 27 inches apart and had shutters controlled by trip wires. Who is he, what is happening and who authorized it?

5.It was first used in reference to the refined substance in 1892 ,and was registered as a trade name by British wholesaler Carless, Capel & Leonard at the suggestion of Frederick Richard Simms. The American version of this product was never trademark and eventually became a generic name. What product?

Tata Crucible 2010 Campus

For all those who are preparing for the Tata Crucible Campus edition this year, the following videos should give a fair idea of how the questions might be. njoi...

Tata Crucible Campus quiz 2009 --- Hyderabad Quiz part 1



Tata Crucible Campus quiz 2009 --- Hyderabad Quiz part 2



Tata Crucible Campus quiz 2009 --- Hyderabad Quiz part 3











Tata Crucible Campus quiz 2008 --- Chennai Quiz part 1




Tata Crucible Campus quiz 2008 --- Chennai Quiz part 2




Tata Crucible Campus quiz 2008 --- Chennai Quiz part 3

Taking a small break

I am taking a small break. more questions on Monday

Meanwhile let me know the feedback by mailing me at yagnyesh@gmail.com

Have posted the answers to the previous questions.. The small break became a rather long one due to work pressure.

Tata Crucible 2010 Campus Preps #71

Question 71

Graphic designer Trevor Key of Cooke Key Associates drew the logo of this famous brand on the back of a napkin in the early 70's. In fact the rising of the logo from left to right has been described by logo analyst as upbeat, though the owner still thinks it could have been the angle of the napkin. What logo is this?

Answer

The Virgin Logo

Ranjeeth gets it right

Tata Crucible 2010 Campus Preps #70

Question 70

The company was to be called Dimension 6 , but Jeff Johnson , the first employee of this company had a dream which later led to its name. Which company?

Answer

Nike

Rahul and Ranjeeth Crack it

Tata Crucible 2010 Campus Preps #69

Answers to yesterday's questions should be up on each post by 10:00 PM tonight max

Question 69

He entered the hotel business by buying the Mobley Hotel in Cisco , Texas in 1919. His autobiography is aptly titled " Be My Guest" Who are we talking about?

Answer

Conrad Hilton

Udit and Patrick get it right

Tata Crucible 2010 Campus Preps #68

Question 68

Founded on 24th September 1946, legend has it that Farrell and a group of foreign correspondent thought up of the airline's unique name in the bar of the Manila Hotel. The Chinese name of this company comes from a Chinese idiom meaning "Grand and Peaceful State". Which company?

Answer

Cathay Pacific

Malcs and Sylvian cracked it.

Tata Crucible 2010 Campus Preps #67

Question 67

NetJets a company that offers , fractional ownership and rental of private business jets was founded in 1964. In 1998 , a person who had been a customer of the company for three years decided to buy the company. Who was the person and Which company is NetJets a subsidiary of?

Answer

Warren Buffet , Berkshire Hathaway

Tata Crucible 2010 Campus Preps #66

Question 66

In 1952 , Nathan Swartz bought a 50% interest in the Abingdon Shoe company. He later bought out the entire company and created a model , after which the company itself is named today. It trades on the NYSE as TBL and got its current name in 1973. Which company?

Answer

Timberland. Surprisingly no attempts on this one.