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Saturday, May 01, 2010

Infy Brand Equity Quiz elims 2010

7 comments
Its been a long time since I posted anything on the blog -- posting sets of 5 questions from the Infosys Brand Equity quiz eliminations that I had conducted for them..

It was a pan-India event with the best three teams in the eliminations being sponsored for the Brand Equity quiz. Its a mini brand equity in itself. Brand Equity also happens to be the first quiz that I got sponsorship for from Infosys in 2004 and the first corporate quiz that I had attended.


Question 1

Which Brand gets its name from the fact that it neutralizes acid using alkalis and produces Carbon dioxide gas?


Question 2


FISSME is a Indian Formula for Single Seater Engines that has brought people like narain Karthikeyan into the limelight. First Suggested by Karivaradhan , the engine model and the car design was done by him. Which company engines were used in these Formula races?

Question 3

What was created when the Two Ice Cream shops -- Burt's Ice cream shop and Snowbird Ice Cream merged?


Question 4

Who about what ?
“My sister told me about this competition. I read through their concept notes and knew that I had to create something which is easily recognisable. Any rural person would be able to easily recognise the sun and the fingerprint.”


Question 5

Who is the only cricketer to be chosen as an ambassador for Luxury watch maker Audemars Piguet?



Answers in a couple of days...


The Brand Equity Quiz 2010 schedule , just in case anyone still hasn't seen it

Quizmaster: Derek O'Brien

Bangalore: 5 May 2010
Calcutta: 6 May 2010
Delhi: 8 May 2010
Ahmedabad: 10 May 2010
Chandigarh: 12 May 2010
Pune: 14 May 2010
Hyderabad: 15 May 2010
Mumbai: 17 May 2010
Chennai: 18 May 2010