Sunday, August 02, 2009

Tata Crucible Preparations 2009 #27

This company was incorporated as the Bharath Vijay Mills limited in June 1931. They established their first composite mill in Kalol, Gujarat. In 1975 they diversified into a different line of products. This range of products were so successful that it has become the generic name for that category of products and the Company realizing the power of the brand , renamed the company after this specific brand. Which brand?

Answer to Tata Crucible Preparations 2009 #26

Edward Deming

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