Saturday, May 02, 2009

Bij Kwij #12

The original logo carried these words taken from Thomas Hobbes’s Leviathan part 1, Chapter 6: “Man is distinguished, not only by this reason, but by this singular passion from other animals which is a lust of the mind, that by a perseverance of delight in the continual and indefatigable generation of knowledge exceeds the short vehemence of any carnal pleasure.” Because of this English text, this logo had a drawback. An International logo contest was conducted to find a new logo that was suitable for all languages. Paul Stansifer developed the winning “Puzzle Sphere” design. The logo was then discussed with a user, Nohat and one of his variants was chosen as the final version. What logo are we talking about?

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